fog

fog

the best place to start new things




Exploring early stage ideas is messy. Exciting, frustrating, and a little bit scary.


Fog is a cross-platform SaaS application that provides a playful, efficient way to capture, explore and act on foggy ideas. Start fast, build on what you know. Find out what you don’t. Follow your curiosity with just enough structure to enable progress.

works like your brain works




Turn data into meaning
Dump anything into fog from anywhere, using integrations into software you already use. Convert it into meaningful insights and ideas by adding context and connections.


Think better, find patterns
fog provides an infinite place to play with your nuggets and combine & develop your ideas. Built-in creative thinking tools make thinking easier and more productive.


Build on what you know
Don’t start from scratch when starting something new. fog contains everything you’ve ever found interesting. It’s visual, navigable, and surprising. Everything in one place.

is visual, non-linear, playful, a little bit chaotic




Make decisions & move forward
fog’s light-touch planning & decision making tools help you focus on what’s next - providing clarity & helping you maintain momentum.


Human, helpful AI
fog includes AI assistance to help you with tasks like finding connecting dots and summarising. It even searches for context, cross-references and meaning, if you want it to. Locally and online.


Personal always, collaborative as needed
fog is personal by default. Your thoughts are always your own - safe & secure. When you’re ready, open shared spaces with others to work on things together.

fog


a smart tool for exploring early stage ideas